Indian Motorcycle and Veterans Charity Ride Marks 7th Annual Motorcycle Therapy Adventure in Sturgis

MOAB, Utah–(BUSINESS WIRE)–Indian Motorcycle®, America’s premier motorcycle company, today announced its continued support and sponsorship of the seventh annual Veterans Charity Ride (VCR) in Sturgis. The two have partnered with the “America Get Out & Ride” initiative while using motorcycle therapy to support veterans’ transition to civilian life.

Many of the veterans who join the Veterans Charity Ride for the first time are amputees, paraplegics, or suffer from post-traumatic stress and other issues that veterans face after leaving the military. Each new veteran will be matched with mentors who have previously participated in the Veterans Charity Ride program and will receive one-on-one support to ease their transition to civilian life. The 2021 ride will feature 16 veterans in total – eight new ones, as well as eight returning veterans who will serve as mentors.

“Veterans Charity Ride was designed to help veterans who face challenges in their daily lives and provide them with a support structure that will get them back outside and live life to the fullest,” said Dave Frey, Founder of Veterans Charity Ride. “Many of our veterans rode motorcycles before their injuries and thought they would never ride again. With support from companies like Indian Motorcycle and Champion Sidecar, we’re able to get those vets back on bikes and enjoying the freedom of the open road.

This year’s ride to Sturgis will begin July 28 in Moab, Utah, where the group will travel some of the country’s most scenic roads in the western United States. The group will stop and visit local communities along the route, such as Fort Collins, Colorado, where the group will receive an official proclamation and welcome by the mayor before arriving at the Sturgis Motorcycle Rally in South Dakota on the 6 august. Attendees will drive an assortment of Indian Motorcycle models, equipped with Rekluse® automatic clutch systems and custom-built Champion sidecars for veteran amputees and paraplegics.

The 14-day adventure allows participating veterans to push towards conquering their post-war challenges while on the road. Along the journey, veterans will also perform team building exercises allowing riders to share their service experience during the emotional and detoxifying motorcycle ride.

“We are honored to support our American Veterans and contribute to such a worthy cause as the Veteran’s Charity Ride,” said Aaron Jax, Vice President of Indian Motorcycle. “Horseback riding can be one of the most therapeutic experiences, as we have seen firsthand the dramatic evolution and incredible growth of veterinarians who have completed the VCR program.

The Veterans Charity Ride to Sturgis was created by veteran Army paratrooper Dave Frey and leverages the therapeutic effects of motorcycling to create an unforgettable adventure for injured and amputee veterans adjusting to life after -war.

To support the Veterans Charity Ride, make a donation, or learn more, visit and Riders can also follow Indian Motorcycle’s social networks: Facebook, Twitter and Instagram, and Veterans Charity Ride social media channels: Facebook, Twitter and Instagram.


Indian Motorcycle is America’s premier motorcycle company. Founded in 1901, Indian Motorcycle has captured the hearts of motorcyclists around the world and has distinguished itself as one of America’s most legendary and iconic brands through unparalleled racing dominance, engineering prowess and countless innovations. and firsts in the industry. Today, that legacy and passion is reignited under brand new management. To learn more, please visit

REKLUSE® is a registered trademark of REKLUSE RACING, LLC


Veterans Charity Ride (VCR), started by veterans for veterans, is a non-profit organization that provides motorcycle therapy and additional life-changing and life-saving holistic programs specifically designed to help veterans wounded and amputee combatants to meet their needs and the problems they deal with. with everyday. Helping our fellow veterans through awareness, action, activities, education and follow-up is what drives our organization. The end result of our program is a healthier, happier and more capable person who now lives in a much better physical and mental condition, and able to help and support other veterans to do the same. Visit to learn more and support this worthy cause.

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