Indian Motorcycle partners with veteran military-themed ‘Honoring Heroes’ apparel collection

MINNEAPOLIS–(BUSINESS WIRE)–Indian Motorcycle, America’s premier motorcycle company, today announced the launch of an all-new collection of military-themed apparel, with 100% of proceeds going to the Veterans Charity Ride (VCR) and its veteran rehabilitation efforts. The Indian motorcycle ‘Tribute to heroes was designed to recognize and support those who served in the United States military, while providing resources to post-war veterans rehabilitating through the VCR program.

With eight pieces, the Indian Motorcycle Honoring Heroes collection offers military-inspired casual wear for men and women. The men’s line includes a khaki contrast sleeve t-shirt, a khaki Icon long-sleeve t-shirt and a khaki camouflage hoodie. For women, the Honoring Heroes collection includes a contrast sleeve khaki with baseball-style three-quarter sleeves, a khaki Icon long-sleeve t-shirt, and a khaki camo hoodie. A Khaki Icon beanie and a Khaki Camo Snapback cap complete the exclusive collection.

“It has been an honor to support the Veterans Charity Ride over the past few years, as the organization does incredible work supporting post-war veterans in their transition to civilian life,” said Vice Vice-President Ross Clifford. -President of Parts, Apparel, and Accessories at Indian Motorcycle. “That said, we’re proud to launch our new Honoring Heroes collection to not only show our appreciation for our troops, but to directly help fund VCR’s important programming.”

Created by veteran Army paratrooper Dave Frey, VCR harnesses the therapeutic effects of motorcycling to create an unforgettable adventure for injured veterans and amputees adjusting to post-war life. Each year, VCR hosts 15-20 veterans on a therapy ride of the Southwest at the legendary Sturgis Bike Week®. The 10-14 day adventure allows participating veterans to push towards conquering their post-war challenges while on the road. Along the journey, veterans conduct team building exercises that allow riders to share their experience of service during the emotional and detoxifying motorcycle ride.

The Indian Motorcycle Honoring Heroes Collection is available now at select Indian Motorcycle dealerships nationwide. To learn more about the collection, visit the Indian Motorcycle Outpost. To support the Veterans Charity Ride, make a donation, or learn more, visit Riders can also follow on Indian Motorcycle social media: Facebook, Twitter and Instagram.

Indian® and Indian Motorcycle® are registered trademarks of Indian Motorcycle International, LLC. Always wear a helmet, goggles, protective clothing and obey the speed limit. Never ride under the influence of drugs or alcohol. © Indian Motorcycle International, LLC


Indian Motorcycle is America’s Premier Motorcycle Company®. Founded in 1901, Indian Motorcycle has captured the hearts of motorcyclists around the world and has distinguished itself as one of America’s most legendary and iconic brands through unparalleled racing dominance, engineering prowess and countless innovations. and firsts in the industry. Today, that heritage and passion is reignited under new brand management. To learn more, please visit


Veterans Charity Ride (VCR) is a non-profit organization that provides life-changing and life-saving supplemental motorcycle therapies and holistic programs specifically designed to help injured veterans and amputees meet their needs and the problems they face on a daily basis. Helping our fellow veterans through awareness, action, activities, education and follow-up is what drives our organization.

Our successful actions that have proven useful for veterans suffering from post-traumatic stress, anxiety, sleep disorders, traumatic brain injury (TBI) and problems of reassimilation to civilian life consist of: a) providing them with an environment safe with other veterans and people they can trust, b) provide them with outdoor activities that are motivating, enjoyable, challenging and interesting for them, c) introduce and educate them on healthy and holistic natural alternatives , and d) help them rehabilitate their own personal goals and objectives. The end result of our program is a healthier, happier and more capable person who now lives in a much better physical and mental condition, and able to help and support other veterans to do the same.

VETERANS CHARITY WALK TO STURGISnm is a service mark of Susan Frey; STURGIS BIKE WEEK® is a registered trademark of Sturgis Motorcycle Rally, Inc.; Facebook® is a registered trademark of Facebook, Inc.; Instagram® is a registered trademark of Instagram, LLC; Twitter® is a registered trademark of Twitter, Inc.; Unless otherwise indicated, all trademarks are the property of Indian Motorcycle International LLC; © 2021 Polaris Inc.

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