Indian Motorcycle Supports 6th Annual Veterans Charity Ride

Indian Motorcycle®, America’s premier motorcycle company, today announced its continued support and sponsorship of the sixth annual Veterans Charity Ride (VCR) in Sturgis. This year, in addition to using the organization’s unique brand of mototherapy to help veterans struggling with PTSD, the veteran-run nonprofit will implement a “service before self” initiative. to show appreciation to first responders who have worked on the front lines during the COVID-19 pandemic.

Veteran’s Charity Ride uses “Motorotherapy,” a proven remedy that provides therapeutic solutions to help veterans move forward and adjust to civilian life. The 2020 race will feature 15 veterans in total – nine new veterans, as well as six returning veterans who will serve as mentors.

“In these extraordinary times, getting our veterans out of the house and supporting them with the liberating power of motor therapy is more important than ever,” said Dave Frey, U.S. Army veteran and founder of Veterans Charity Ride. “To be able to combine these efforts and honor our selfless and invaluable first responders during this unprecedented pandemic makes this journey even more rewarding. In light of COVID-19, we will implement the necessary precautions to stay safe and healthy, as we come together to heal and support each other on our journey to the legendary Sturgis Motorcycle Rally.

This year’s ride to Sturgis will begin on July 29, 2020 in Moab, Utah, where the group will traverse the mountainous roads of Utah, stop in the towns of Craig and Fort Collins, Colorado and traverse some of the toughest back roads. country scenic spots and highways before arriving at the Sturgis Motorcycle Rally in South Dakota on August 7, 2020. Travelers will ride a variety of Indian Motorcycle models, equipped with ReKluse automatic clutch systems and bespoke Champion Sidecars for veterans amputees and paraplegics. The trip offers veterans a bonding experience by implementing team-building exercises that allow riders to share stories and memories of their service during a two-week motorcycle ride that purifies the mind.

For years, VCR has supported veterans by creating an atmosphere of healing through motorcycling and camaraderie during stops in several small towns to commemorate and honor our country’s veteran heroes. This year, the event will have a greater focus on life outside veterans, extended to first responders who bravely stood on the front lines in the fight against the coronavirus pandemic. Following strict safety and hygiene guidelines, VCR will offer additional support to these frontline workers by providing personal protective equipment and hosting barbecues at select stops on the tour.

“Our country’s veterans and healthcare workers are an inspiration, and we are grateful to be part of an experience that honors their selflessness and sacrifices for our country,” said Reid Wilson, vice-president. president of Indian Motorcycle. “We are honored to continue to support the Veterans Charity Walk and are humbled by their work and their positive impact on our veterans. »

The Veterans Charity Ride to Sturgis was designed and developed by veteran Army paratrooper Dave Frey and Emmy Award-winning producer and director Robert Manciero, harnessing the therapeutic effects of motorcycling to create an unforgettable adventure for veterans wounded.

To support the Veterans Charity Ride, donate, or learn more, visit and Riders can also follow Indian Motorcycle’s social networks: Facebook, Twitter and Instagram, and Veterans Charity Ride social media channels: Facebook, Twitter and Instagram.

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